How much for a good watch?
Tuesday, 12 July 2011 12:53


One of my favourite watch questions is; ‘how much does a good watch cost?”


Usually what people are really asking when they ask this question is ‘how much should I spend on a watch?’ or the other version “why does X watch cost so much?’


I’ll address that ‘why does X watch cost so much?’ question first – a question often asked of watches that are ‘luxury’ products. These watches are expensive for a few reasons; firstly at full retail they have hefty mark-ups.  Secondly, in buying a brand new Swiss watch you’re paying for more than just the materials and time spent making the watch – you’re also paying for things like the advertising costs, the research and development, things like that. In some cases these watches might be produced in comparatively small numbers (compared to say, an iphone), hence the higher per unit cost. Also it does bear pointing out that a high-end mechanical watch takes time and skill to produce. Generally speaking the more expensive watches get means that highly trained individuals have spent time assembling, finishing and testing your watch. All this adds to the cost.


So, bearing this in mind let’s come back to the original question of how much does a good watch cost? Again, you can get a good product at any price point, and by the same token you can get a shoddy product at any price point. Just because a watch cost several thousand dollars does not mean it’s a good watch or value for money. The real thing to focus on is not how much your watch cost, but what you want to get out of your watch, what you want it to represent and what you want it to be able to do. If you want a reliable mechanical watch that will keep good time for many years you can have that (speaking broadly) for hundreds of dollars. If it’s important for you to have a brand name watch, with a bit of pedigree (which is absolutely fine by the way) expect to pay more, ditto if you want a watch made out of something expensive like gold, or if you want your watch to do unusual things, like tell you the time in 3 different places.


So, my short answer to the ‘how much’ question is you can get a good product at any price point.  Spend as much money as you’re comfortable, but realise that you can’t get a Rolls Royce for the price of a Daihatsu, and that while there is a lot of inflation in luxury products, there are also some very valid reasons behind the hefty price tags.


Of course, helping people get the most watch for their money is why this site exists, so maybe I'm a little biased.


Welcome to The Tailored Watch
Friday, 08 July 2011 04:25


Well, The Tailored Watch is just about ready to ‘officially’ launch. It’s taken ages, but like the adage goes – good things come to those who wait, and I really think The Tailored Watch is a good thing.


I guess as this is the first blog post for the site I should do the whole introducing myself thing.


So hello, my name is Felix and I’m the guy behind The Tailored Watch – and yes I do look a little like the guy on the home page but it’s not meant to be me and is, in fact mostly coincidental.


I came up with the idea for this site a while back because more and more frequently people have been all; “hey Felix, you like watches right, what should I get/is this watch any good?”  And broadly speaking I do know a lot about watches; but more than that I really enjoy matching people to watches (a somewhat embarrassing confession; one of the first things I’ll do when meeting someone is check out their watch, it can tell you a lot about people).


So I got to thinking that perhaps I could turn this somewhat specialised and esoteric knowledge into a little business – helping people find the perfect watch. Fast-forward to today and everything has finally come together (touch wood).  What has emerged from this initial idea is The Tailored Watch.


The Tailored Watch is essentially a service where someone (perhaps you!) get in touch with me via the contact form if you’re looking to buy a watch. I’ll get back to you and bug you with a whole bunch of questions that will help me narrow down your choices. Then I’ll present you with some options. Don’t worry if none of these are perfect – I’ll make revisions and come back with more choices. When we eventually find you the right watch at the right price I can either handle the purchase or put you in touch with the seller directly.  And that’s it – my involvement, aside from showing you options you may never have considered yourself, will hopefully give you some assurances as to the quality of what you’re buying and that you won’t be ripped off.


So that’s me, The Tailored Watch, and this is my first post here. And remember, if you’re after a watch or have ANY watch related questions please get in touch – I’d love to help out.


- Felix


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