The Watch Snob: for when you want some attitude with your watch advice.
Sunday, 29 April 2012 09:18

As an avid reader of all sorts of watch journalism I've been aware of 'The Watch Snob' for a few years now, and part of me can see the appeal of that style of column. For those of you who aren't familiar with it, it's a column in Ask Men written from the perspective of someone for whom an expensive Swiss watch is the only watch to consider, perhaps German at a pinch. The column will patronise you for liking Tag Heuer, ridicule your new Rolex and consider $5000 the absolute minimum to spend on a 'good' watch.


Besides the attitude, the Watch Snob is astute and gives sound advice. However I think the accompanying dose of vitriol doesn't do watch fans any favours, and alienates people who might otherwise be into the joys of mechanical watches. Snobbishness is, I reckon, always counterproductive and it's a person of little character that turns their nose up at the wrists of others simply because they do not share the same budget, style or interest.


A lot of the questions the Watch Snob get asked are similar to the ones I get asked; "Is this a good brand?" "Should I buy X or Y?" "What's the best watch you can get for $$$?" And where the Watch Snob will cut the person asking the question down, but eventually give some sensible advice, I'd rather talk honestly and openly about the merits of a particular watch, or what you can realistically get for an amount of money.


So, if you'd like to know anything about watches, or ask my opinion shoot me an email and I'll answer you as best I can, without the snobbery.


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